We have a true passion for bikes.


Pedal Group operates two seperate businesses in the Australian bicycle industry. 99 Bikes operates retail stores and Advance Traders operates a wholesale business.


Our Business

99 Bikes is determined to be the world’s most approachable bike shops. With a fast-growing network of stores in Australia, 99 Bikes plans on operating 50 shops by 2020. 99 Bikes is a leader in the Australian bicycle industry, with a customer offering built on staff expertise, great customer service, quality products and competitive prices.

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Advance Traders is a bicycle distributor based in Brisbane and committed to offering market leading brands, new technologies and affordability to all bicycle retailers. Importing popular brands such as Merida, Norco, Lapierre, BMC, plus many more, Advance Traders delivers a consistent and reliable supply of stock, supported by friendly and approachable staff. 

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