We have a true passion for bikes.


Pedal Group operates two seperate businesses in the Australian bicycle industry. 99 Bikes specialises in retail, and Advance Traders specialises in wholesale.


Our Business

99 Bikes is determined to be the number one bicycle retailer in Australia. With a fast growing network of stores in Queensland, New South Wales, Victoria and South Australia, 99 Bikes plans on operating 50 shops by 2020. 99 Bikes is a leader in the Australian bicycle industry, with an offering built around staff expertise, great customer service, quality products and competitive prices.

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Advance Traders is a bicycle distributor based in Brisbane and committed to offering market leading brands, new technologies and affordability to all bicycle retailers. Importing popular brands such as Merida, Norco, Lapierre, BMC, plus many more, Advance Traders delivers a consistent and reliable supply of stock, supported by friendly and approachable staff. 

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