Defining our Purpose



Riding is a simple pleasure for the mind. We want to support the mental health of our people and our customers.


Riding keeps you active which is more and more important in the world we live in. Commuting, competing and fun all involve exercise, boosting our physical health.


We want to be environmentally friendly in everything we do. The bikes we sell can help the environment.


We want to help those less fortunate than our customers or us. It is good for the soul to give back and send blessings forward.


An amazing feeling that we value and we want to promote though the simple acton of riding a bike.


We love bikes, we love riding bikes. We want to encourage this internally and externally.