Defining our Purpose

Mind

Riding is a simple pleasure for the mind. We want to support the mental health of our people and our customers.

Body

Riding keeps you active which is more and more important in the world we live in. Commuting, competing and fun all involve exercise, boosting our physical health.

Earth

We want to be environmentally friendly in everything we do. The bikes we sell can help the environment.

Soul

We want to help those less fortunate than our customers or us. It is good for the soul to give back and send blessings forward.

Freedom

An amazing feeling that we value and we want to promote though the simple action of riding a bike.

Riding

We love bikes, we love riding bikes. We want to encourage this internally and externally.