Our purpose...

Enriching mind, body, earth and soul with the freedom of riding.


Pedal Group is Australia's largest bicycle company. Backed by our major investor, Flight Centre Travel Group, Pedal Group operates retail stores and a wholesale business in the bicycle industry.

Retailer, 99 Bikes.

Retailer, 99 Bikes.

Wholesaler, Advance Traders.

Wholesaler, Advance Traders.


Earning to Give


of each employee's wage is donated to their chosen charity.


Every permanent staff member of Pedal Group can donate 1% of their earnings to a charity of their own choice. The donation is in addition to their earnings and funded by Pedal Group. There are four charities that we have partnerships with that will contribute to our ultimate goal of giving 100,000 bikes to people most in need.


Money estimated to be committed for FY16/17


Unallocated $121,690

This figure represents an estimate of money to be committed for FY 2016/17. A breakdown of donations will be allocated to charities as chosen by employees. Applies to permanent staff employed by Pedal Group at 30 June 2017.


Money donated for FY 2015/16


Qhubeka $29,933
Bikes for Life $12,752
Good Cycles $14,537
Traction $10,912
Other Charities $19,667
Total $87,801

These figures represent the total donations for FY 2015/16. Data includes our four primary beneficiaries and other registered charities as chosen by permanent staff employed by Pedal Group at 30 June 2016.


Our Purpose in Action

These students now each have their very own bicycle to get to and from Anjali everyday, and to get them home safely.
Anjali House, Cambodia
It is a special honour to be a part of a company that thinks this way and uses its influence to expand to help others.
Mark Kingston, 99 Bikes Sales Consultant
In remote communities, a bicycle can be a vehicle for social rehabilitation and economic change.
Bikes 4 Life, Cape York & Uganda
Our ‘Bikers’ will be engaged in learning new skills and the assembled bikes will be donated into the community.
Sandy Murdoch, TRACTION