Our purpose...
Pedal Group is Australia's largest bicycle company, backed by major investor, Flight Centre in 2008, and now with over 800 employee shareholders. Pedal Group operates over 70 bicycle retail stores, two wholesale distribution businesses, and a commercial property business. Originally from Brisbane, Pedal Group now serves cyclists in Australia, New Zealand and the United Kingdom.
Retailer, 99 Bikes
Wholesaler, Advance Traders
Earning to Give
of each employee's wage is donated to their chosen charity.
Every permanent staff member of Pedal Group can donate 1% of their earnings to a charity of their own choice. The donation is in addition to their earnings and funded by Pedal Group.
Australian & New Zealand employees are asked to nominate charities to be featured among staff, and at the end of each year, staff commit where their 1% gets allocated. This means all money donated by the company is going to causes chosen by individual staff.
Earning To Give: Previous Years
| 2016 Donations | $87,801 |
| 2017 Donations | $121,691 |
| 2018 Donations | $195,944 |
| 2019 Donations | $223,013 |
| 2020 Donations | $314,102 |
| 2021 Donations | $451,740 |
| 2022 Donations | $534,039 |
| 2023 Donations | $465,535 |
| Total Donations | $2,393,865 |
Earning to Give donations will be paid to charities by October each year
Our Purpose in Action
“These students now each have their very own bicycle to get to and from Anjali everyday, and to get them home safely.”
“It is a special honour to be a part of a company that thinks this way and uses its influence to expand to help others.”
“In remote communities, a bicycle can be a vehicle for social rehabilitation and economic change.”
“Our ‘Bikers’ will be engaged in learning new skills and the assembled bikes will be donated into the community.”
